Finding Paradise - Vilebrequin & 3.PARADIS

For 3.PARADIS and Vilebrequin, optimism runs through everything — the way we design, the way we see the world, the way we dress it.

Vilebrequin never left the summer of 1971. That freedom, that carefreeness of the original Saint-Tropez — it has stayed intact in every swimsuit, in every print. Pieces you wear, you pass down. It's their vision of beach living, steeped in optimism and lightness, that I share.

That optimism, for me, is a playground. Surrealism doesn't seek to darken — it seeks to open. Working on the prints with Vilebrequin was exactly that — taking their codes, their craftsmanship, and weaving into them the figures that inhabit us. The doves, the dreamlike landscapes of the South, that particular light you only find between Sète and Saint-Tropez.

The dove has been a figure of 3.PARADIS from the beginning. Finding it worn on a swimsuit, embroidered on a short, printed on a linen shirt — was giving it the colour of summer. Its lightness, its joy, that optimism you feel when you're finally in the sun.

This capsule is an invitation to reinvent paradise — the one we carry within us, that we rediscover every summer, and that we never truly left.

— Emeric Tchatchoua, Founder & Creative Director.